Everything About The Produce Traceability Initiative

Tracking and tracing procedures, especially those involving produce, is critical for individuals in the food and beverage business. Produce traceability enables supply chain managers to make the most of their existing track and trace systems. Let’s know Everything About The Produce Traceability Initiative.

produce traceability

What is the Produce Traceability Initiative, and how does it work?

An industry-led, supply chain-wide Initiative controlled by a 34-member Leadership Council, according to the Produce Traceability Initiative (PTI). 

In other words, it’s a systematic approach to traceability systems that ensures continuous improvement.

Volunteer groups carry out the council’s work, which is separated into four areas: 

  1. Implementation
  2. Master data 
  3. Technology
  4. Communications. 

The programme is overseen by the Canadian Produce Marketing Association, GS1 US, Produce Marketing Association, and United Fresh Produce Association.

What exactly does the Produce Traceability Initiative entail?

  • Standardized product information.
  • Case-by-case tracking.
  • Electronically record keeping.
  • Tracing from the farm to the storage facility.

As previously stated, the goal of this method is to increase the efficiency and accuracy of current supply chain tracking and tracing procedures.

What’s the point of tracing produce?

It’s simple: it’s a legal requirement. 

Every business that handles food goods is required to keep records.

To record their movement, including where it was sourced and distributed, under the United States Bioterrorism Act of 2002. 

Food and beverage enterprises must also be able to produce records of their food safety practises upon request, according to the Food Safety Modernization Act of 2010.

Also, produce tracing can help prevent diseases.

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Why isn’t an internal traceability system sufficient?

Electronic traceability across the supply chain will be able to assist the FDA in their investigation in the case of a foodborne illness epidemic. 

With unstructured or paper-based techniques, removing suspect food quickly enough to protect public health is simply not practicable. 

Responding to a crisis will become complicated and time-consuming if each company does things differently. 

The FDA can act as swiftly as possible thanks to a technology-based approach that is consistent across the supply chain.

Produce Traceability Initiative processes are straightforward to implement for supply chain companies that currently employ barcode labels and readers.

For those still using manual processes, the good news is that incorporating barcode technology is a natural development for growing your business.

Also, it will provide you with various advantages to offset the upfront expenditures of labels and readers.

What are the advantages?

  • Consumers today value transparency above all else. By committing to food safety with the Produce Traceability Initiative, your company can preserve the trust of both consumers and the government.
  • The last thing a supply chain company wants to deal with is a recall. You can reduce the scope and cost of recalls by limiting them to only suspect produce.
  • Standardizing produce tracing allows you to respond more swiftly in the case of a crisis, allowing you to issue more accurate recalls and product withdrawals.
  • You can increase inventory management and overall productivity by having complete visibility thanks to barcode technology and uniform identification. 


In order to start, contact a barcode technology vendor about your electronic traceability alternatives.  

Also, we can assist you in selecting the best barcode scanners, labels and printers to fit your company’s requirements.